Introduction

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) discuss equity for creators — more specifically, how and why creators should think about owning pieces of others’ businesses.

Stories include MKBHD’s deal with Ridge, the launch of Authors Equity, Blenders X Coach Prime, Pop Daddy Snacks and more.

(0:00) — Presented by Riverside

(1:45) — Rundown of today’s show

(2:40) — MKBHD’s deal with Ridge

(10:48) — Authors Equity, backed by Tim Ferriss, James Clear and Louise Penny

(16:31) — James Clear’s new app, Atoms

(20:41) — The two ways creators can get equity in businesses

(21:41) — How John Barchard negotiated a deal to own part of an English soccer club in exchange for content

(25:45) — How Pop Daddy Snacks scaled their business by becoming a creator

(29:19) — How Blenders landed Deion Sanders to be their flagship “creator”

(36:33) — The creator skills you have are enough to own someone else’s business

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