005: How Creators Can Get Equity In Their Favorite Companies
The HeyCreator Show
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Creator Equity and Brand Partnerships
The chapter explores the unique opportunity for creators to gain equity and board seats in companies they endorse, exemplified by influencers like Marcus Brownley integrating products seamlessly into their content. It delves into the importance of creators aligning with brands they truly believe in, illustrating how partnerships can go beyond the expected audience. The discussion extends to authors' equity, where a new publishing model offers authors a greater share of book profits instead of upfront advances, prompting deeper commitment to producing quality content.
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