The Espresso Hour

Curing Copywriting Amnesia, Writing Viral Threads, And Success Shortcuts | Espresso Hour Q&A E4

35 snips
Nov 29, 2022
Guest
Nicolas Cole
Guest
Dickie Bush
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ADVICE

Focused Copywriting Learning

  • To improve copywriting, focus on one expert initially, like Craig Clemens.
  • Immerse yourself in their work, distill your learnings, and share them publicly.
INSIGHT

Benefits-Driven Copywriting

  • Effective sales copy emphasizes benefits over features.
  • Focus on the customer's desired outcomes and address their needs and aspirations.
ADVICE

Customer-Centric Copy

  • Write copy that mirrors the conversations your target audience has in their heads.
  • Address their specific problems, using their language and questions.
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