3min chapter

The Espresso Hour cover image

Curing Copywriting Amnesia, Writing Viral Threads, And Success Shortcuts | Espresso Hour Q&A E4

The Espresso Hour

CHAPTER

How Do Social Platforms Work?

The way that all these social platforms are engineered now tiktok being the most extreme example Your follower count actually doesn't matter. How you see and get content distributed is based on what you can zoom as a consumer And then the platform goes I'm going to give you more of that Right so when you as a creator regard if you have one follower a hundred followers or a million followers there's no difference at all. It's all a discoverability lottery game, right? Contrary to popular belief the big creators don't have big audiences Just because they one day magically had that or because they hacked the social platform They have that as a reflection of their ability to consistently write things that a large

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