Curing Copywriting Amnesia, Writing Viral Threads, And Success Shortcuts | Espresso Hour Q&A E4
The Espresso Hour
All of Sales Copy Is Benefits Not Features
All sales copy is is you describing? the state that Your target customer wants to be in. The goal is to make them say I don't know how you understand my problem So clearly which is why a lot of the easiest businesses or products to create or problems that you've solved for yourself in the last Two years because you know exactly what those struggles were and where they're coming from.
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