Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold SPECIAL SERIES ==> Quick Tips for Forms That Convert! <== | BATHROOM Break #74 COLLAB: The Marketing Millennials + Do This, Not That
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Sep 22, 2025 Daniel Murray, host of The Marketing Millennials, shares his no-nonsense approach to form conversions amid humorous parenting tales. Discover how a no-scroll form can boost conversions by 60% and why two-step forms are the key to capturing emails effectively. They dive into the importance of quantifiable testimonials over generic praise and highlight actionable CTA texts that drive engagement. With small copy details like progress bars and time estimates, Daniel proves that even the tiniest changes can make a big difference in marketing.
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Unexpected Poop Explosion On A Call
- Daniel Murray describes his first time using a baby carrier and a massive poop explosion during a call.
- The baby slept through it while Daniel cleaned clothes and the meeting became chaotic.
Use No-Scroll Forms To Reduce Distraction
- Use a no-scroll form page to focus attention and remove distractions.
- Jay Schwedelson boosted conversions by about 60% by preventing scrolling on form pages.
Capture Email First With Two-Step Forms
- Implement two-step forms that first capture email, then collect additional fields.
- Use minimal first-step friction to enable retargeting and higher completion rates.