AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Revenue Formula
AI in Action: GTM use cases that work (with Andy Mowat)
Oct 31, 2024
In this discussion, Andy Mowat, VP of Go-To-Market at Carta, shares his expertise in practical AI applications for sales strategies. He delves into whether AI SDRs increase efficiency or hinder conversion. Mowat contrasts RevOps and GTM operations, highlighting the need for clear job titles. The conversation also covers generative AI's potential to enhance outreach efforts while balancing data quality with human creativity. Lastly, he emphasizes understanding core business challenges to effectively leverage AI in decision-making.
37:08
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- A successful AI strategy prioritizes identifying specific business problems and integrating AI as a solution rather than following a strict roadmap.
- Effective sales strategies require thoughtful targeting and quality messaging, using AI to enhance processes rather than merely automate outreach efforts.
Deep dives
AI Strategy in Business
Having a defined AI strategy is often seen as critical, yet it's more about identifying business problems that need solving than having a strict roadmap. The focus should be on spotting opportunities where AI can be integrated as part of the solution. Emphasis should be placed on understanding data and its implications rather than just deploying AI for its own sake. This mindset promotes a more pragmatic approach to leveraging AI effectively in business operations.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode