AI in Action: GTM use cases that work (with Andy Mowat)

In this discussion, Andy Mowat, VP of Go-To-Market at Carta, shares his expertise in practical AI applications for sales strategies. He delves into whether AI SDRs increase efficiency or hinder conversion. Mowat contrasts RevOps and GTM operations, highlighting the need for clear job titles. The conversation also covers generative AI's potential to enhance outreach efforts while balancing data quality with human creativity. Lastly, he emphasizes understanding core business challenges to effectively leverage AI in decision-making.