2min chapter

The Revenue Formula cover image

AI in Action: GTM use cases that work (with Andy Mowat)

The Revenue Formula

CHAPTER

Navigating Sales Roles and Generative AI Opportunities

This chapter explores the intricacies of hiring in sales and revenue operations, underlining the significance of accurate job titles. It also examines the rise of generative AI, discussing its impact on go-to-market strategies and the challenges organizations encounter in leveraging AI effectively.

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