19min chapter

The Revenue Formula cover image

AI in Action: GTM use cases that work (with Andy Mowat)

The Revenue Formula

CHAPTER

Navigating AI in Sales Strategies

This chapter discusses the integration of AI in business, focusing on sales and email outreach, while addressing challenges like data quality and the balance between efficiency and conversion. It emphasizes the need for human creativity in conjunction with AI tools, advocating for unique outreach methods and personalized communication. The conversation also examines the saturated AI startup landscape, cautioning against over-reliance on automation at the cost of brand integrity.

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