6min chapter

The Revenue Formula cover image

AI in Action: GTM use cases that work (with Andy Mowat)

The Revenue Formula

CHAPTER

Navigating Revenue Operations Dynamics

This chapter delves into the complexities of revenue operations and the distinctions between various operational roles. It emphasizes the challenges of data structuring in larger organizations and questions the significance of evolving job titles in relation to actual responsibilities within RevOps and Go-To-Market operations.

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