The Online Course Show

238: How She Built a 6-Figure Course Business With Only 3k IG Followers (Featuring Claire Ellerbrock)

Nov 14, 2024

Claire Ellerbrock, a psychiatric nurse practitioner, shares her inspiring journey of building a six-figure online course business in just 18 months. She transformed her course from a ‘nice-to-have’ to a ‘must-have,’ achieving nearly $12,000 monthly. Claire discusses leveraging social media for audience engagement, strategic marketing that addresses immediate needs, and the importance of community in driving success. Her insights on overcoming challenges in course creation and mastering financial management offer valuable lessons for aspiring entrepreneurs.

01:01:17

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Episode guests

Claire Ellerbrock

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Episode notes

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Quick takeaways

Claire Ellerbrock transformed her course by focusing on solving urgent mental health issues, proving the importance of aligning offerings with audience pain points.

Utilizing a bootcamp model allowed Claire to engage her audience directly, fostering community and refining her course content through constructive feedback.

Strategic marketing efforts, including educational content on social media and targeted Facebook Ads, enabled Claire to effectively grow her audience and drive sales.

Deep dives

Claire's Journey to Course Creation

Claire Ellerbrock turned her expertise as a psychiatric nurse practitioner into a successful online course business within just 18 months. By leveraging her knowledge, she developed a course aimed at helping other nurse practitioners effectively manage mental health conditions, ultimately generating monthly revenues between $9,000 and $12,000. This impressive feat was accomplished despite starting with only a modest following on Instagram, highlighting that a large audience is not a prerequisite for success in the online course market. Claire's experience demonstrates the potential for professionals in specialized fields to create valuable educational content that addresses specific needs in their industry.

Intro

3min

Navigating Mental Health and Online Education

8min

Transitioning from Vitamins to Painkillers in Course Creation

4min

Navigating Product Positioning and Branding

15min

Crafting Credible Sales Through Educational Webinars

2min

Launching Success: Social Media Strategies for Course Promotion

10min

Leveraging Templates and Webinars for Course Business Growth

2min

Maximizing Course Sales through Organic Traffic and Targeted Advertising

2min

Optimizing Advertising and Embracing Virtual Assistance

8min

10.

Mastering Finances and Entrepreneurial Reflection

5min

11.

Empowering Steps to Build Your Online Course Business

3min

Today we dive into the journey of Claire Ellerbrock, a psychiatric nurse practitioner who has built a successful online course business in just 18 months. In this episode, Claire shares how she transformed her course from being a nice-to-have "vitamin" to a must-have "painkiller" for her audience, achieving remarkable milestones along the way.

From earning nearly $12,000 monthly and paying off her student loan to leading boot camps and engaging her audience through strategic social media and community-building efforts, Claire's story is nothing short of inspirational.

Get ready for a motivating conversation about resilience, the power of community, and making an impact in the online course industry!

Watch on YouTube: https://youtu.be/VIYVi3sBE74

Claire’s Website: https://stressfreepsychnp.com/

Claire’s Instagram: https://www.instagram.com/stressfreepsychnp

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