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The Online Course Show
238: How She Built a 6-Figure Course Business With Only 3k IG Followers (Featuring Claire Ellerbrock)
Nov 14, 2024
Claire Ellerbrock, a psychiatric nurse practitioner, shares her inspiring journey of building a six-figure online course business in just 18 months. She transformed her course from a ‘nice-to-have’ to a ‘must-have,’ achieving nearly $12,000 monthly. Claire discusses leveraging social media for audience engagement, strategic marketing that addresses immediate needs, and the importance of community in driving success. Her insights on overcoming challenges in course creation and mastering financial management offer valuable lessons for aspiring entrepreneurs.
01:01:17
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Quick takeaways
- Claire Ellerbrock transformed her course by focusing on solving urgent mental health issues, proving the importance of aligning offerings with audience pain points.
- Utilizing a bootcamp model allowed Claire to engage her audience directly, fostering community and refining her course content through constructive feedback.
Deep dives
Claire's Journey to Course Creation
Claire Ellerbrock turned her expertise as a psychiatric nurse practitioner into a successful online course business within just 18 months. By leveraging her knowledge, she developed a course aimed at helping other nurse practitioners effectively manage mental health conditions, ultimately generating monthly revenues between $9,000 and $12,000. This impressive feat was accomplished despite starting with only a modest following on Instagram, highlighting that a large audience is not a prerequisite for success in the online course market. Claire's experience demonstrates the potential for professionals in specialized fields to create valuable educational content that addresses specific needs in their industry.
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