238: How She Built a 6-Figure Course Business With Only 3k IG Followers (Featuring Claire Ellerbrock)
The Online Course Show
Navigating Product Positioning and Branding
This chapter explores the strategic positioning of products, particularly an online piano course, as either vitamins or painkillers. The speakers share their journey through rebranding, emphasizing the importance of clear brand messaging and audience resonance. They also discuss the role of feedback from a bootcamp initiative in enhancing course content and addressing the real needs of potential clients.
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