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Bortner's Struggle Before Buying
- Ben Bortner couch-surfed, drove Uber, and racked up credit card debt while searching for a business to buy.
- He finally found and bought a pool cleaning business in Key West, combining his passion for fly fishing with entrepreneurship.
Pool Service Industry Realities
- The pool service industry has low barriers to entry but is very complex and physically demanding.
- High employee turnover and difficulty in training create natural hurdles and competitive advantages for established firms.
Compensate Employees Well
- Pay your employees competitively by monitoring local market wages regularly.
- Invest in benefits like 401k plans to improve morale and retention in a competitive labor environment.