What’s The Beef With Beef? Is There Meat That Is Good For You And The Planet? with Scott Lively

Dec 1, 2021

Scott Lively, co-founder of Raise American and an organic food entrepreneur, shares his passionate insights on beef and sustainable agriculture. He breaks down misconceptions about meat consumption, advocating for grass-fed, organic choices that benefit health and the planet. Lively highlights the importance of supporting local producers and discusses the challenges of scaling regenerative farming practices. He emphasizes transparency in meat sourcing and the value of informed consumer choices to foster better eating habits and environmental practices.

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INSIGHT

Big Beef as a Target

"Big Beef" is an easy target due to its monopolistic nature and the resource-intensive process of raising cattle.
Observational studies linking red meat to health issues often lack comprehensive dietary and lifestyle context.

INSIGHT

Industry Challenges and Consumer-Driven Change

Overcrowding in processing facilities and feedlots contributes to issues in the beef industry.
Consumer demand for healthier, greener alternatives like organic and grass-fed beef is driving change.

ADVICE

Choosing the Right Beef

Prioritize grass-fed beef for its superior omega-3 to omega-6 ratio and CLA content.
Consider the variety of plants in a cow's diet for optimal phytonutrient intake.

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This episode is brought to you by Joovv, BiOptimizers, and Cozy Earth.

Meat is always a hot topic in the nutrition and wellness space. To eat it, or not to eat it? That is the oversimplified question of what is a much more complex topic. You see, we can’t lump all meat into one category. And we can’t think about meat as all or nothing—there’s much more to the story. Today on The Doctor’s Farmacy, Scott Lively and I talk all about conscious meat-eating, and more specifically beef, as well as the nuances that come with it. Scott shares some helpful tips for improving the quality of the meat you eat.

Scott Lively is the co-founder of Raise American, which provides 100 percent grass-fed, organic, American, planet-friendly beef. He is an organic food entrepreneur and an absolute beef freak. Scott left a successful career in the IT industry to co-found what is now the largest organic beef company in the United States. Today, he oversees a broad portfolio of companies, private labels, and brands. Scott is an advocate of local economic development and regenerative farming practices applied to large agriculture. He is the author of For The Love of Beef: the Good, the Bad and the Future of America’s Favorite Meat.

This episode is brought to you by Joovv, BiOptimizers, and Cozy Earth.

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Here are more of the details from our interview (audio version / Apple Subscriber version):

How “Big Beef” gained its negative reputation (5:46 / 1:38)
Issues and challenges with the current beef industry (10:43 / 6:39)
Consumer driven change in the beef industry (12:13 / 8:40)
Health attributes of grass-fed beef (14:21 / 10:34)
Meat consumption and planetary health (21:09 / 17:22)
Improving beef quality and agricultural practices through academic and governmental programming (29:36 / 25:12)
Are lab-based meat alternatives good for us? (34:39 / 30:42)
Tips to determine meat quality (43:31 / 37:47)
Scott’s journey into the beef industry (48:15 / 42:31)
The difference between organic and grass-fed beef (52:13 / 46:27)
Is regenerative agriculture scalable? (55:01 / 49:16)

Get a copy of Scott’s book, For The Love of Beef: the Good, the Bad and the Future of America’s Favorite Meat here https://www.fortheloveofbeef.com.

Learn more about The Conservation Reserve Enhancement Program (CREP) here.