Scott Lively

Scott Lively, co-founder of Raise American and an organic food entrepreneur, shares his passionate insights on beef and sustainable agriculture. He breaks down misconceptions about meat consumption, advocating for grass-fed, organic choices that benefit health and the planet. Lively highlights the importance of supporting local producers and discusses the challenges of scaling regenerative farming practices. He emphasizes transparency in meat sourcing and the value of informed consumer choices to foster better eating habits and environmental practices.