How I Built This with Guy Raz Diapers.com & Jet.com: Marc Lore
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May 17, 2021 
Marc Lore, the founder of Diapers.com and Jet.com, shares his fascinating journey from early ventures like selling baseball cards to spearheading groundbreaking e-commerce platforms. He discusses the audacious strategy of losing money on diapers to drive sales of other baby products, ultimately attracting Amazon's acquisition. Marc also highlights the challenges of establishing Jet.com, which Walmart bought for a whopping $3.3 billion, exploring the complexities of competition and innovation in retail. His story is a testament to resilience and visionary thinking in the digital marketplace.
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Diapers as Loss Leaders
- Diapers are a loss leader, meaning retailers often sell them at a loss to attract customers.
- Lore's strategy involved losing money on diapers but profiting from other baby products.
Early Life and Education
- Lore wasn't initially focused on academics but excelled in math.
- He got into Bucknell University partly due to his athletic abilities.
Banking and Bobsledding
- By 28, Lore became the youngest Executive Vice President at San Juan Bank.
- He qualified for the US National Bobsled Team in 1996.