GTM by the Numbers Ep 6: The Language of the Boardroom: P&L Fluency and Reading the Market with Cassie Young
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Aug 26, 2025 Cassie Young, General Partner at Primary Venture Partners, shares her unique insights as a former SaaS operator turned investor. She discusses why P&L fluency is crucial for aspiring C-suite leaders and offers tips to strengthen partnerships with CFOs. Cassie also dives into the importance of speed as a competitive advantage in the AI age, the impending renaissance of customer success, and how GTM leaders can maintain a market pulse by listening to customers. Her stories from career turnarounds are peppered with actionable advice for today’s fast-paced SaaS landscape.
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Mentor Moment On P&L Fluency
- At an Insight event Cassie's mentor said women struggle to reach the C-suite because they can't walk through an income statement.
- That comment inspired her emphasis on P&L fluency for leaders.
Leader Shadowing Builds Empathy
- Cassie shadowed BDRs monthly and required managers to sit with support to build empathy.
- Those practices built operational empathy and improved cross-functional understanding.
Tutorials With Finance Accelerated A Career
- A renewals lead routinely asked finance for one-on-one tutorials and quickly advanced her commercial thinking.
- That habit supercharged her ability to negotiate multi-year deals and cash terms.
