Cassie Young

Cassie Young, General Partner at Primary Venture Partners, shares her unique insights as a former SaaS operator turned investor. She discusses why P&L fluency is crucial for aspiring C-suite leaders and offers tips to strengthen partnerships with CFOs. Cassie also dives into the importance of speed as a competitive advantage in the AI age, the impending renaissance of customer success, and how GTM leaders can maintain a market pulse by listening to customers. Her stories from career turnarounds are peppered with actionable advice for today’s fast-paced SaaS landscape.

Cassie Young, General Partner at Primary Venture Partners and a seasoned leader in customer success, shares invaluable insights into SaaS growth. She discusses the unconventional strategy of firing low-value customers to save resources, emphasizing that churn reveals deeper retention issues. Cassie critiques traditional metrics like NPS and stresses the importance of understanding leading indicators for better retention. With her witty 'Cassie isms,' she shares strategies that foster cross-functional alignment and boost overall enterprise value.

Cassie Young, General Partner at Primary Venture Partners, shares her extensive experience in turning around businesses, moving from Chief Customer and Commercial Officer to investor. She dives into the impressive turnaround at Sailthru, emphasizing the importance of rebuilding customer trust after failures. The conversation covers crucial themes like leveraging Net Promoter Scores for insights, the effectiveness of Customer Advisory Boards in driving growth, and innovative engagement strategies that foster strong customer relationships.