Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7  8  9  10  11  12  13  14  15  16  17 
 Introduction 
 00:00 • 2min 
 The Importance of Product Integrations in TV 
 01:49 • 3min 
 The Unsuccessful Audition for a KFC Product Integration 
 05:04 • 2min 
 KFC's Negative Audition Experience 
 06:57 • 2min 
 The Colony's Dilemma 
 08:56 • 4min 
 The Colonel's Back 
 13:04 • 2min 
 The Man Your Man Could Smell Like 
 15:04 • 4min 
 KFC Kevin's Return as Colonel Sanders 
 19:17 • 2min 
 Colonel Sanders' Replacement: Norm McDonald 
 21:22 • 1min 
 The Importance of Improv in KFC's Commercial Audition 
 22:43 • 5min 
 Christopher Boyer's Story 
 27:36 • 2min 
 The Value Kernel 
 29:41 • 4min 
 Craig KFC's Colonel Sanders 
 34:10 • 2min 
 The Colonel Sanders Campaign 
 36:38 • 4min 
 Colonel Sanders' Summer Baseball Game Time Eating Idea 
 40:50 • 3min 
 The Impact of Money on My Life 
 43:58 • 3min 
 Dead Eyes: A Production of Headgum Studios 
 46:32 • 5min 


