The Importance of Improv in KFC's Commercial Audition

"I'm here to prove once and for all that I am the real Colonel Sanders," says Christopher Boyer, who was originally cast in a KFC ad. "There's a spirit of improv to the way the campaign unfolded," he adds. In some circles, not having a background in improv is a badge of honor,. But there are stand-ups who've never done improv and improvisers who can't do impressions. 'KFC thought they'd hired an improviser for a Lucy Gucci anything can happen approach'