No Hacks: The Mindset Behind Digital Optimization and Growth
[SHORT] Winning Buy-In: How to Build a Support Network for Digital Experimentation with Sam Barber
Apr 1, 2025
In this discussion, Sam Barber, a senior experimentation specialist, shares insights on driving change through digital experimentation. He emphasizes the importance of building a support network within organizations to win over skeptics. Barber explains effective communication strategies to showcase the value of experimentation beyond mere test results. He introduces the 'force field' method for mapping influence and stresses the significance of aligning with other teams’ goals. His key advice? 'If you don’t shout, they won’t know you exist!'
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Quick takeaways
- Building a strong support network within an organization is essential to demonstrate the value of digital experimentation effectively.
- Utilizing the 'force field' method to identify and engage key stakeholders fosters collaboration and aligns experimentation initiatives with broader business goals.
Deep dives
The Importance of a Support Network
Building a strong support network is crucial for driving change within an organization, regardless of whether one is working internally or externally. This network helps in demonstrating the value of initiatives quickly and effectively, by highlighting both commercial gains and customer insights. Key to this process is sharing outcomes of experiments, whether they succeed or fail, to foster a culture of learning and collaboration across teams. As a small segment of any organization may be involved in experimentation, it's vital to educate the rest about the efforts and insights gained, ensuring that the value of experimentation is recognized and understood.
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