[SHORT] Winning Buy-In: How to Build a Support Network for Digital Experimentation with Sam Barber
No Hacks: The Mindset Behind Digital Optimization and Growth
Bridging the Gap: Communicating the Value of Digital Experimentation
This chapter emphasizes the necessity of building organizational awareness around digital experimentation. It underlines the common disconnect between experimentation teams and other employees, advocating for improved communication to enhance the broader impact of these initiatives.
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