Sam Barber

In this discussion, Sam Barber, a senior experimentation specialist, shares insights on driving change through digital experimentation. He emphasizes the importance of building a support network within organizations to win over skeptics. Barber explains effective communication strategies to showcase the value of experimentation beyond mere test results. He introduces the 'force field' method for mapping influence and stresses the significance of aligning with other teams’ goals. His key advice? 'If you don’t shout, they won’t know you exist!'