Millionaire University He Quit Drinking… Then Built a $10M Non- Alcoholic Beer Brand | Joe Chura
May 3, 2025
Joe Chura, founder of Go Brewing, transformed his life and career after quitting drinking during the 75 Hard challenge. He turned his health decision into a booming business, hitting $10 million in revenue with his non-alcoholic beer brand. Joe shares insights on scaling from zero to 60,000 customers, building a unique taproom experience, and the nuances of navigating the competitive NA beverage space. With a tech-savvy approach to marketing and distribution, he reveals how data-driven strategies helped overcome retail challenges and secure widespread placement.
AI Snips
Chapters
Transcript
Episode notes
Alcohol Recovery Sparks Business
- Joe Chura quit drinking alcohol as part of the 75 Hard challenge during COVID and discovered non-alcoholic beer helped curb cravings.
- This personal transformation led him to start Go Brewing to help others including family affected by alcoholism.
Built Brewery In Garage First
- Joe transformed his garage into a brewery with a newly hired brewer to experiment and perfect his product.
- This DIY approach was a low-risk test before deciding to build a full brewery.
Bootstrap Pilot Brewery
- Initial startup costs including pilot brewery and salaries were about $100,000 to $150,000.
- Bootstrapping with prior business earnings allowed risk-controlled validation of the brewing concept.