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He Quit Drinking… Then Built a $10M Non- Alcoholic Beer Brand | Joe Chura

Millionaire University

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From Struggles to Sips: The Go Brewing Journey

This chapter explores the speaker's transformative journey during the COVID pandemic as they confront their drinking habits and embark on a 75-day alcohol-free challenge. Inspired by their experiences, they launch Go Brewing, a non-alcoholic beer brand, while navigating the startup landscape and learning the intricacies of brewing. The chapter highlights the entrepreneurial spirit, emphasizing the importance of perseverance, team building, and market strategy in creating a successful product.

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