Joe Chura, founder of Go Brewing, transformed his life and career after quitting drinking during the 75 Hard challenge. He turned his health decision into a booming business, hitting $10 million in revenue with his non-alcoholic beer brand. Joe shares insights on scaling from zero to 60,000 customers, building a unique taproom experience, and the nuances of navigating the competitive NA beverage space. With a tech-savvy approach to marketing and distribution, he reveals how data-driven strategies helped overcome retail challenges and secure widespread placement.
