The Smart Passive Income Online Business and Blogging Podcast
SPI 831: How to Find a Winning Strategy with Seth Godin
Oct 23, 2024
Seth Godin, a marketing legend and author known for his work on business strategy, joins the conversation to share invaluable insights. He emphasizes creating remarkable products that inspire superfans to spread the word instead of relying on advertisements. Seth highlights the importance of targeting a small, dedicated audience and explores the nuances between self-publishing and traditional publishing. Additionally, he draws fascinating parallels between soccer and entrepreneurship, underlining the need for empathy in connecting with customers.
42:04
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Quick takeaways
- Creating a valuable product leads to genuine promotion from superfans, prioritizing quality over broad visibility for sustainable growth.
- Establishing a clear strategy focused on a dedicated audience fosters deeper connections and helps distinguish meaningful goals from fleeting trends.
Deep dives
Future-Proofing Business with NetSuite
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