Nick West, co-founder of Bandit, a community-first apparel brand for runners, shares his insights on building a brand through authentic connections. He reveals how they prioritized organic growth and community engagement over traditional advertising. The discussion highlights the vibrant running culture of NYC and its influence on their journey. Nick emphasizes the importance of genuine storytelling and the value of in-person interactions, alongside strategic pop-up events for deeper brand engagement. Tune in for inspiring lessons on entrepreneurship and community building!