4min chapter

Shopify Masters cover image

What 'Community First' Really Means for a DTC Company

Shopify Masters

CHAPTER

Maximizing Brand Engagement through Strategic Pop-Ups

This chapter explores the role of pop-up events in promoting brands, focusing on their initial challenges and strategic planning successes within the running community. Key insights into creative marketing and the importance of goal-setting and data analysis for community engagement are shared.

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