Nick West, co-founder and CEO of Bandit, an apparel brand designed by runners for runners, shares insights into building a community-first strategy. He highlights how personal connections and pop-up events can cultivate loyalty among runners. Nick discusses the evolution of their brand during the pandemic and how they aim for global reach while remaining authentic. Listeners will learn about the innovative training programs and partnerships, along with the challenges of differentiating in a crowded market.

Nick West, co-founder of Bandit, a community-first apparel brand for runners, shares his insights on building a brand through authentic connections. He reveals how they prioritized organic growth and community engagement over traditional advertising. The discussion highlights the vibrant running culture of NYC and its influence on their journey. Nick emphasizes the importance of genuine storytelling and the value of in-person interactions, alongside strategic pop-up events for deeper brand engagement. Tune in for inspiring lessons on entrepreneurship and community building!

Nick West and Tim West, founders of Bandit Running, discuss how they made running fashionable by embracing the gritty side of training and drawing inspiration from New York City. They highlight the role of community in shaping their brand, especially during the pandemic. Customer feedback and event marketing are key to their strategy. The brothers share their journey from socks to entrepreneurship, emphasizing authentic storytelling that connects with runners and strengthens brand identity.