The Brand That Makes Running Look Cool

Nick West and Tim West, founders of Bandit Running, discuss how they made running fashionable by embracing the gritty side of training and drawing inspiration from New York City. They highlight the role of community in shaping their brand, especially during the pandemic. Customer feedback and event marketing are key to their strategy. The brothers share their journey from socks to entrepreneurship, emphasizing authentic storytelling that connects with runners and strengthens brand identity.