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The Brand That Makes Running Look Cool

Shopify Masters

CHAPTER

Building Authentic Brand Communities

This chapter explores the importance of community building in branding, emphasizing genuine engagement with existing communities rather than creating new ones. The speakers share personal experiences in the running industry, highlighting how meaningful connections and organic growth can enhance brand authenticity. They reflect on their unique approach to launching a sock brand in New York City, underscoring a philosophy of community-centric advertising and word-of-mouth marketing.

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