Proof to Product

375 | Increasing Your Sales Conversions with Personalized Marketing (& Other Marketing Trends in 2025) with Arianne Foulks, Aeolidia

Jan 14, 2025

Arianne Foulks, founder of Aeolidia, specializes in creating impactful online shops for artists and designers. In this discussion, she reveals key e-commerce marketing trends for 2025, stressing the power of personalized shopping experiences. Arianne shares practical strategies for segmenting customer communications and highlights the importance of utilizing data effectively. The rise of live shopping events and storytelling as engagement techniques also takes center stage, promising valuable insights for online retailers looking to enhance their customer interactions.

40:14

Creator website

Episode guests

Arianne Foulks

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Consumers are increasingly favoring values-based shopping, seeking connections with smaller businesses that reflect their personal beliefs and stories.

Personalized marketing strategies like interactive quizzes are essential for enhancing customer experience and increasing sales conversions in e-commerce.

Deep dives

The Shift Towards Values-Based Marketing

There is a growing trend among consumers to prioritize values-based shopping, seeking to support smaller, creative businesses that resonate with their personal beliefs. This shift stems from heightened awareness around social issues and a desire for a meaningful connection with the products and brands they choose. Customers are increasingly interested in the stories behind the products and the individuals creating them, rather than solely focusing on the brand's size or profit-driven motives. As a result, smaller businesses have a unique opportunity to leverage storytelling, showcase their core values, and connect with customers on a deeper level.

Intro

3min

Celebrating 20 Years: Embracing Marketing Evolution

16min

Personalized Marketing and Email Strategies for Engaging Customers

3min

E-commerce Marketing Mastery

15min

Tailored Business Support and Website Optimization Tips

2min

Wrapping Up Insights on Marketing Trends and Resources

2min

This week, we have Arianne Foulks from Aeolidia back on the podcast. Arianne was on episode 114 talking about abandoned cart email sequences, and she also came on for episode 288 where we talked about SMS and email marketing strategies.

Today, Arianne and I are talking about 2025 trends for e-commerce marketing. Arianne is a founder, speaker, and Shopify Partner who has focused her career on building impactful retail businesses. At Aeolidia, her design and development agency, she and her team create super-effective online shops for artists and designers.

On today's episode, Arianne is sharing her thoughts on creating a great customer experience, how to best communicate with our customers, the importance of data utilization, and the rise of personalized shopping experiences. We also delve into practical tips on segmenting communication, managing marketing workload, and the benefits of live shopping events.

Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:

We need to make it easy for stores to purchase from us
We need to have clear pricing and terms & conditions
We need to clearly communicate and add value at each touchpoint
We need to focus on building strong relationships with our customers.

And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks.

Get Access to the Unlock Buyer Secrets Interview Series

You can view full show notes and more at http://prooftoproduct.com/375

Quick Links:

Free Wholesale Audio Series

Free Resources Library

Free Email Marketing for Product Makers

PTP LABS

Paper Camp