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375 | Increasing Your Sales Conversions with Personalized Marketing (& Other Marketing Trends in 2025) with Arianne Foulks, Aeolidia

Proof to Product

CHAPTER

E-commerce Marketing Mastery

This chapter explores the common pitfalls e-commerce brands encounter in their online marketing efforts, emphasizing the need for strategic optimization and continuous improvement. It discusses the importance of understanding business development stages, reevaluating marketing metrics, and adapting tactics rather than imitating competitors. Additionally, the speakers share their transition to a four-day work week and the organizational strategies that contribute to better client satisfaction and productivity.

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