Arianne Foulks, CEO of Aeolidia, shares insights on managing a creative team, nurturing a 'humble expert' culture, using tools like ClickUp, deciding on agency partnerships, and adapting pricing during the pandemic. The podcast focuses on building a diverse team, optimizing project scheduling, the power of agency partnerships, and sustainable business growth.

Arianne Foulks, founder of Aeolidia, specializes in creating impactful online shops for artists and designers. In this discussion, she reveals key e-commerce marketing trends for 2025, stressing the power of personalized shopping experiences. Arianne shares practical strategies for segmenting customer communications and highlights the importance of utilizing data effectively. The rise of live shopping events and storytelling as engagement techniques also takes center stage, promising valuable insights for online retailers looking to enhance their customer interactions.