Agency Journey

Humble Experts, Partnerships, and Managing Creative Work with Arianne Foulks

Jan 24, 2024

Arianne Foulks, CEO of Aeolidia, shares insights on managing a creative team, nurturing a 'humble expert' culture, using tools like ClickUp, deciding on agency partnerships, and adapting pricing during the pandemic. The podcast focuses on building a diverse team, optimizing project scheduling, the power of agency partnerships, and sustainable business growth.

28:53

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Episode guests

Arianne Foulks

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Episode notes

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Quick takeaways

Nurturing a 'humble expert' team culture is essential for agency success and client relationships.

Utilizing data-driven decision-making can optimize operations, pricing, and resource allocation for agency growth.

Deep dives

Overview of Aiolidia and its services

Aiolidia is a company that works with creative businesses, particularly those involved in jewelry, bath and body, stationary, and more. They specialize in Shopify design and development, offering brand identity design and strategy as well as email marketing using Clavio. The company has grown from a single individual to a team of 20 people, including contractors, and focuses on providing beautiful and creative solutions for their clients.

Introduction

5min

Building a Diverse Team of Creatives

7min

Optimizing Project Scheduling with Spreadsheets

4min

The Power of Agency Partnerships

8min

Strategic Growth and Sustainable Practices

5min

“We all consider ourselves humble experts. So we all know that we're good at what we do, but ego does not get in the way around our workplace.”

Arianne Foulks, CEO and founder of Aeolidia, a one-stop shop agency for creative ecommerce brands with 20+ years of market presence, was our recent guest on Agency Journey.

If you want to build an efficient, adaptable agency that builds strong relationships with clients and employees—this episode will be perfect for you.

Episode Insights:

💡 Transitioning from a solo operation to managing a 20-person creative team

💡 The philosophy of nurturing a 'humble expert' team culture

💡 Leveraging tools like ClickUp for effective project management

💡 Arianne’s decision-making process regarding partnership with other agencies

💡 The evolution of Aeolidia's pricing and service offerings during the pandemic

Resources Mentioned:

📚 Aeolidia: https://aeolidia.com/

📚 "Profit First" and "Clockwork" by Mike Michalowicz for business management

📚 "4000 Weeks" by Oliver Burkeman for a perspective on productivity and time management

📚 ClickUp for project management and tracking

👉 Don’t forget to follow and rate us on your preferred podcast platforms. We’re also on YouTube: @ZenPilot

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Agency Journey

Humble Experts, Partnerships, and Managing Creative Work with Arianne Foulks

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Overview of Aiolidia and its services

Importance of data-driven decision making

Slow and steady growth and the value of sustainability

Remember Everything You Learn from Podcasts