How I Built This with Guy Raz

Advice Line with Jeff Raider of Harry's

5 snips
Aug 1, 2024
Jeff Raider, co-founder of Harry’s, dives into the entrepreneurial journeys of Uli Nasibova, who juggles revenue streams for her gelato business, and Carly Bonfonte, founder of Full Moon Fairy, a magical children's book subscription. Uli shares her challenges with product development and pandemic pivots, while Carly discusses her transition from side project to full-time passion, emphasizing mentorship and community engagement. Their insights provide invaluable advice for navigating the complexities of startup growth and brand building.
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ADVICE

Prioritize Core Business

  • Prioritize your core business and identify what you excel at.
  • Focus on areas where you're already seeing success and avoid spreading resources too thin.
ANECDOTE

Direct-to-Consumer Feedback

  • Harry's used direct-to-consumer feedback to improve their razors.
  • Customers wanted a precision trimmer, and Harry's responded by adding it to their next product.
ADVICE

Maintaining Service Quality

  • Maintain service quality by documenting standards and training new employees thoroughly.
  • Systematically measure customer satisfaction to ensure consistency as you grow.
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