How I Built This with Guy Raz cover image

Advice Line with Jeff Raider of Harry's

How I Built This with Guy Raz

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The Magic of Full Moon Fairy: A Founder’s Journey

This chapter features a solo founder discussing her innovative children's book series, Full Moon Fairy, which combines storytelling with a subscription model. The conversation covers her transition from a side project to a full-time endeavor, the importance of mentorship, and creative production strategies. Additionally, the chapter emphasizes customer acquisition and retention strategies, along with socially conscious branding to enhance community engagement.

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