The SaaS Revolution Show How You.com 10x’d MQLs with multithreaded marketing
Jan 15, 2026
Kady Srinivasan, CMO at You.com and Freshworks, shares her journey of revamping You.com’s go-to-market strategy. She explores the transition to enterprise AI and differentiates between AI natives and laggards, highlighting the need for tailored marketing strategies. Kady dives into the concept of multithreaded marketing, revealing how it can 10x MQLs and enhance ACV. She emphasizes the importance of prompt marketers, AI-fluent generalists, and a robust marketing tech stack to accelerate growth and streamline operations.
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Multithreaded Marketing Model
- Traditional marketing orgs break down in the AI era and need parallel, woven systems to compete.
- Kady built a multithreaded model combining parallel experiments, integrated ownership, and compounding flywheels.
10x MQLs In One Quarter
- You.com increased MQL volume tenfold within a quarter after implementing the new model.
- ACV rose 86% in the same short period, validating the approach rapidly.
Hire Outcome-Driven Generalists
- Hire generalist marketers who take ownership of outcomes and think 360 degrees.
- Make them accountable to drive specific opportunity metrics across content, nurture, and sales support.