The SaaS Revolution Show with Alex Theuma and Kady Srinivasan, CMO at Freshworks and former CMO at You.com.
Kady shares how she rebuilt the You.com GTM strategy from the ground up after multiple pivots. Rather than trying to fix broken SaaS playbooks, she replaced them with a multithreaded marketing model that 10x’d MQLs and grew ACV by 86% in just two quarters.
Alex and Kady discuss:
- Why traditional GTM playbooks break down in the AI era
- What multithreaded marketing actually looks like in practice
- How to structure marketing teams for ownership and speed
- The role of prompt marketers and AI-native workflows
- Using AI as an execution accelerator, not a strategy shortcut
- The differences between selling to AI natives and AI laggards
- The reality of operating with a complex, multi-tool GTM stack
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)
