Kady Srinivasan

Kady Srinivasan, CMO at You.com and Freshworks, shares her journey of revamping You.com’s go-to-market strategy. She explores the transition to enterprise AI and differentiates between AI natives and laggards, highlighting the need for tailored marketing strategies. Kady dives into the concept of multithreaded marketing, revealing how it can 10x MQLs and enhance ACV. She emphasizes the importance of prompt marketers, AI-fluent generalists, and a robust marketing tech stack to accelerate growth and streamline operations.