The Australian Seller TAS 142 – Building a Brand on Social Media to $6M revenue in 3 years – Ben Leonard explains
May 30, 2023
Ben Leonard, a dynamic entrepreneur, shares his journey from a health scare to building a $6M brand in just three years. He dives into the power of social media in cultivating customer loyalty and discusses strategic product launches, including insights on navigating market saturation. Alongside guests like Kirsty Verity and Steve Simonson, they reveal valuable e-commerce tactics and the importance of establishing a legitimate brand. Leonard also teases his upcoming Kickstarter product, inspiring aspiring entrepreneurs to pursue their dreams in e-commerce.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 3min
From Health Crisis to E-Commerce Success
02:33 • 10min
Building a Brand in E-Commerce
12:44 • 24min
Navigating the Challenges of Launching a New Product
36:15 • 2min
From Initial Investment to Strategic Growth in Product Launch
38:31 • 2min
Empowering E-Commerce Dreams and Future Projects
40:42 • 2min
The Importance of Building a Legitimate Brand
42:12 • 2min