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The Australian Seller
TAS 142 – Building a Brand on Social Media to $6M revenue in 3 years – Ben Leonard explains
May 30, 2023
Ben Leonard, a dynamic entrepreneur, shares his journey from a health scare to building a $6M brand in just three years. He dives into the power of social media in cultivating customer loyalty and discusses strategic product launches, including insights on navigating market saturation. Alongside guests like Kirsty Verity and Steve Simonson, they reveal valuable e-commerce tactics and the importance of establishing a legitimate brand. Leonard also teases his upcoming Kickstarter product, inspiring aspiring entrepreneurs to pursue their dreams in e-commerce.
44:40
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Quick takeaways
- A health scare led Ben Leonard to pivot from traditional employment to e-commerce, successfully building a $6 million brand by 2019.
- Emphasizing strong brand identity and customer engagement through social media, he fostered community loyalty beyond mere product listings.
Deep dives
From Health Scare to E-Commerce Success
A health scare in 2016 prompted an entrepreneur to pivot from traditional employment to the world of e-commerce. Unable to engage in his usual fitness activities due to a heart condition, he turned to building a fitness brand as a distraction. Initially focusing on selling jump ropes directly to gyms, he soon realized the potential of selling online, discovering platforms like Amazon and Shopify that allowed for direct-to-consumer sales. With this newfound direction, he successfully grew his brand, reaching an impressive turnover of $6 million per year before ultimately selling it in 2019.
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