Ben Leonard
Founder of Beast Gear, a strength and conditioning equipment brand. He sold his company to Thrasio and later bought it back.
Top 3 podcasts with Ben Leonard
Ranked by the Snipd community
5 snips
Oct 10, 2023 • 23min
Quit Stalling and Build Your Brand. You Don't Need an MBA to Crush It In Ecommerce with Ben Leonard
Ben Leonard, built a multi-7-figure brand on a laptop in a cupboard and exited for life-changing money. Learn about starting small and going niche, the misconception that entrepreneurs need experience, the importance of solution selling and branding, understanding customers and social proof, and accessing exclusive bonuses.
Jun 27, 2025 • 58min
Ep 500 After the Deal: Ben Leonard on Watching His $6M Business Fall Apart After the Exit
In this engaging discussion, Ben Leonard, the founder of Beast Gear, shares his journey from building a $6 million strength equipment brand to selling it—and then repurchasing it after seeing it fall apart under new management. He dives into the challenges of post-sale life, revealing how decisions made by Thrasio impacted brand integrity. Ben reflects on the emotional rollercoaster of negotiations, the importance of strong partnerships, and the lessons learned from his experience, including the significance of negotiating better terms.
May 30, 2023 • 45min
TAS 142 – Building a Brand on Social Media to $6M revenue in 3 years – Ben Leonard explains
Ben Leonard, a dynamic entrepreneur, shares his journey from a health scare to building a $6M brand in just three years. He dives into the power of social media in cultivating customer loyalty and discusses strategic product launches, including insights on navigating market saturation. Alongside guests like Kirsty Verity and Steve Simonson, they reveal valuable e-commerce tactics and the importance of establishing a legitimate brand. Leonard also teases his upcoming Kickstarter product, inspiring aspiring entrepreneurs to pursue their dreams in e-commerce.
