Entrepreneurs on Fire
Quit Stalling and Build Your Brand. You Don't Need an MBA to Crush It In Ecommerce with Ben Leonard
Oct 10, 2023
Ben Leonard, built a multi-7-figure brand on a laptop in a cupboard and exited for life-changing money. Learn about starting small and going niche, the misconception that entrepreneurs need experience, the importance of solution selling and branding, understanding customers and social proof, and accessing exclusive bonuses.
23:29
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Quick takeaways
- Starting small and niche allows entrepreneurs to become the number one solution to a real problem, resonating deeply with their target audience.
- Treating a side hustle like a startup from the start sets the foundation for long-term success and requires managing time effectively and tracking profitability and cash flow.
Deep dives
Building a Brand: Starting Small and Niche
The speaker emphasizes the importance of starting small and niche when building a brand. Instead of thinking big right away, it is recommended to focus on granular aspects and address specific pain points within a niche market. By going small, entrepreneurs can become the number one solution to a real problem, resonating deeply with their target audience. The speaker also emphasizes the need to deeply understand the target audience, their goals, values, challenges, and pain points. This understanding helps in creating products and content that align with the audience's needs and establishes trust.
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