24min chapter

The Australian Seller cover image

TAS 142 – Building a Brand on Social Media to $6M revenue in 3 years – Ben Leonard explains

The Australian Seller

CHAPTER

Building a Brand in E-Commerce

This chapter explores the significance of social media in creating a loyal customer base for e-commerce, highlighting the transition from WordPress to Shopify. The speakers discuss effective strategies for engaging customers and increasing sales while navigating the challenges of competing with larger brands and their experiences in international markets. They reflect on the intricate journey of brand building, product development, and the timeless value of traditional marketing principles in the dynamic e-commerce landscape.

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