On Purpose with Jay Shetty Emma Grede ON: The Formula to Building a Billion Dollar Empire & How Identifying Your Fears Will Help You Achieve Your Dreams
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Nov 27, 2023 
Emma Grede, Founder and CEO of Good American, Safely, and Skims, shares her journey as one of America’s wealthiest self-made women. She discusses how identifying fears can be vital for personal growth and career success. Grede emphasizes that discomfort drives transformation and overcoming societal expectations is crucial for women. The conversation also highlights the importance of self-awareness in entrepreneurship and the ability to turn struggles into opportunities, advocating for ambition and authenticity in both personal and professional realms.
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Early Aspirations
- Emma Grede's childhood in East London instilled both respect for community and a desire for something more.
- Fashion magazines offered her escapism and a vision of a more aspirational life.
Value in Every Job
- Find value and learning in every job, even if unenjoyable, by focusing on what you can learn.
- View challenging jobs as stepping stones, focusing on the end goal and skills gained.
Fear as Fuel
- Embrace fear as a catalyst for growth, seeking challenges outside your comfort zone.
- Emma Grede now actively seeks fear, viewing discomfort as a necessary part of growth.