The Rich Somers Report

How This Couple Built the World’s Coolest Mountain Top Treehouse Resort | Seth & Tori Bolt E431

Dec 2, 2025
Seth Bolt, a former musician turned hospitality entrepreneur, and Tori Bolt, a former news reporter, co-founders of Bolt Farm Treehouse, share their inspiring journey from a backyard Airbnb to a luxury treehouse resort. They discuss the importance of storytelling and creating transformative guest experiences over mere real estate metrics. The couple emphasizes the challenges of scaling their unique vision while maintaining authenticity and connection. Listeners will be captivated by their insights on brand building and the future of experiential hospitality.
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ANECDOTE

Honeymoon Treehouse Sparked The Business

  • Seth and Tori built their first treehouse by hand on Seth's parents' farm and honeymooned in it to save money and create something meaningful.
  • That honeymoon stay inspired them to offer romantic, intentional environments to guests and commit their lives to hospitality.
INSIGHT

Experience Over Accommodation

  • Bolt Farm focuses on transformational experiences, not just lodging, prioritizing emotional reconnection and purpose.
  • They design every detail to shape guests' feelings and relationship outcomes during stays.
ADVICE

Audit Units By Staying In Them

  • Stay in your own units before opening them to guests to catch flaws and raise standards.
  • Use those stays to create a long checklist of small improvements that compound into a flawless guest experience.
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