What happens when you combine hospitality, design, and a vision for something extraordinary? You get Bolt Farm Treehouse—a viral luxury escape brand that scaled from a backyard treehouse into an eight-figure business. In this episode of The Rich Somers Report, Rich sits down with Seth and Tori Bolt, founders of Bolt Farm, to unpack how they built a brand that’s redefining luxury travel—one elevated stay at a time.
They dive into:
- How a single Airbnb in their backyard sparked a nationwide hospitality empire
- The mindset and risk tolerance it took to go all-in on a vision no one believed in
- Why storytelling, branding, and experience design matter more than just real estate metrics
- How they turned their viral moment into sustainable growth—and kept going
- What’s next for Bolt Farm as they expand locations, deepen impact, and inspire others to dream bigger
Seth and Tori open up about the sacrifices, the behind-the-scenes grind, and how faith, love, and long-term vision helped them build a hospitality brand with soul. Whether you're an investor, host, or entrepreneur, this episode is your reminder to build something worth escaping to.
Connect with Seth & Tori on Instagram: @boltfarmtreehouse
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