Music Tectonics Music and Fortnite with Mike Gubman
Jul 23, 2025
Mike Gubman, co-founder of Chartist, dives into the fascinating fusion of music and gaming. He explores creative collaborations, like Michael Bublé and NLE Choppa's appearances in Fortnite, highlighting how these partnerships engage fans in new ways. Gubman shares insights on evolving music streaming dynamics, including SiriusXM's ad-supported tier, and discusses the rise of concert ticket prices. Additionally, he emphasizes the importance of music integration in gaming for reaching diverse audiences and enhancing player experience.
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Gaming Is Mainstream Now
- Gaming is mainstream, engaging all ages and demographics globally.
- Understanding diverse game types is key to reaching broad audiences.
UGC Growing Fast in Gaming
- User Generated Content (UGC) in gaming empowers anyone to create and share games.
- Platforms like Fortnite and Roblox host millions of game creators daily.
Leverage Social and Gaming Together
- Combine game integrations with social media campaigns for maximum impact.
- Use game content to create viral clips that link back to the game.