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Music and Fortnite with Mike Gubman

Music Tectonics

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Harmonizing Music and Gaming

This chapter explores the innovative integration of music artists into the gaming industry, showcasing collaborations like NLE Choppa and Michael Buble in Fortnite. It discusses the evolving strategies for engaging diverse audiences, the importance of authentic collaborations, and the challenges artists face in the gaming space. Emphasizing immersive experiences and user-generated content, the chapter highlights the potential for deeper audience connections through creative musical integrations in games.

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